Heroes for a Better World

Karl-Henrik Robčrt
(1947-)

Swedish Doctor, Environmentalist, Sustainability Expert
Founder, The Natural Step

birthdate: ?
birthplace:
Sweden

QUOTES

If we think systematically, we will stop asking, "How much is nature worth?" We will know that we are a piece of nature ourselves.

Today, we measure Gross National Product as a measurement of growth, which is a very primitive measure of the flows needed to meet human needs. The GNP means that if we have a certain population to support, and we succeed in supporting it by doubling the needed input in our process, the GNP doubles, and we measure that as a success — whereas anybody can understand that the economy is less efficient if it takes more resources to meet the same needs. Still, that is how we measure economic success. We really need to find a new economic system in which we measure instead how efficient the economy is in meeting human needs with as few resources as possible. This is what "economy" means...

What the earth needs most is a variety of useful models—model homes, buildings, companies, communities, and countries, all demonstrating how to make the transition from linear to cyclical processes. Positive examples are an extremely powerful force for change, and it takes only a small proportion of a population—perhaps as little as 15%—to stimulate dramatic improvements. With the right leadership, Berlin Walls can fall, and bleached paper products can be replaced by less harmful alternatives.

"Business is the economic engine of our Western culture, and if it could be transformed to truly serve nature as well as ourselves, it could become essential to our rescue."

"Fairness is an efficiency parameter if we look at the whole global civilization. It is not an efficient way of meeting human needs if one billion people starve while another billion have excess. It would be more efficient to distribute resources so that at least vital needs were met everywhere. Otherwise, for example, if kids are starving somewhere, dad goes out to slash and burn the rain forest to feed them -- and so would I if my kids were dying. And this kind of destruction is everyone's problem, because we live in the same ecosphere."

 


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