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need to build addiction. Once you get users hooked to a service, price sensitivity
-- Tomi Ahonen
think the central metaphor of the movie is this notion of what the advertising
industry does. In order to make someone want to buy something, they first have
to make them feel bad about who they are in order to sell them that thing which
will make them whole again, and happy again."
-- Jennifer Beals
isn't a science. It's persuasion. And persuasion is an art."
-- Bill Bernbach
read advertisements... to discover and enlarge our desires. We are always ready
- even eager - to discover, from the announcement of a new product, what we have
all along wanted without really knowing it."
-- Daniel J. Boorstin
promotes that divine discontent which makes people strive to improve their economic
-- Ralph S. Butler
myself animated by feelings of affection toward my fellowmen, I am saddened by
the modern system of advertising. Whatever evidence it offers of enterprise, ingenuity,
impudence, and resource in certain individuals, it proves to my mind the wide
prevalence of that form of mental degradation which is called gullibility."
-- Joseph Conrad
"The very first law in advertising
is to avoid the concrete promise and cultivate the delightfully vague."
"Asked about the power
of advertising in research surveys, most agree that it works, but not on them."
-- Eric Clark
- May 1
Trade Day - 2nd Sat in May
Poverty Day - October 17
Nothing Day - 4th Fri in November